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Syracuse, NY /

This company profile was submitted by a community member. While the information is believed to be accurate, it was not posted by an official representative of BrandYourself and should be regarded in that light. If you are aware of incorrect information posted here or if you are a representative of BrandYourself who would like to assume control of this profile, please contact us.


Improve Your Own Google Results

We believe people should be able to control their own online reputation, without spending thousands on an online reputation company.

Our Story

BrandYourself started when our Co-Founder Pete Kistler couldn't get an internship in college because he was being mistaken for a drug dealer in Google.

Employers were Googling our Co-Founder Pete, and finding... The wrong Pete Kistler, a drug dealer – INSTEAD OF: The real Pete Kistler, not a drug dealer

Pete realized search engines like Google are an incredibly important part of your reputation, but unless you know how Search Engine Optimization (SEO) works - which most people don't - or have thousands of dollars to spend on an online reputation company, there is nothing you can do.

Even though our co-founder Patrick Ambron had a background in SEO and was able to help fix Pete's results, we couldn't stop thinking about the millions of other people with the same problem:

  • We hated the fact that online reputation services purposely mystified the Search Engine Optimization process, making their customers feel trapped.
  • We hated the fact that these firms often used quick, manipulative "black hat" tactics that only help search rankings in the short term instead of focusing on long term "white hat" techniques.
  • We hated that these firms overcharged customers for something they could easily do themselves if they simply had a platform that educated and empowered them to do so.

Our Mission

We decided to put the power of SEO and online reputation in everybody's hands, regardless of how tech savvy or wealthy they might be. So our co-founders (Pete, Patrick and Evan) put together a team, raised venture capital and began building ourfree product that makes it dead simple for anyone to do.

Our Promise To You

"Our goal is to make it as easy as possible to help anyone improve their own search results and online reputation."