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Rochester, NY /


Online communities for market research

  • Founded: 2012
  • Employees: 7
  • Funding: Bootstrapped
  • Email:
  • 208x110 Address:

    300 State St.,
    Rochester, NY 14614


Founders Previous

If you’re in market research (or even if you’re not), you know the drill. You want to know what your customers think about something. Maybe it’s a new product, or maybe you’re fishing for ideas for a new product. You run a series of focus groups, and follow that up with a survey. It costs you tens (or hundreds) of thousands of dollars and takes months to run. In the meantime, your competitors launch their first version of a similar product and you’ve lost your first mover advantage. This is the way research has been done for many many years.

PluggedIN was started by two guys who had a crazy idea that this wasn’t the way things needed to be, and that there had to be a smarter, better way to do it. Back in 2006, Matt Foley and Ben Werzinger, two qualitative market researchers, realized that if you took something like a private Facebook (which was just becoming popular at the time) and made it into a way to conduct ongoing research, you could save a lot of time and money, and end up with better insights as a result. Their very first client, T-Mobile, decided to give the then-startup a chance on a customer community they wanted to build, and ended up liking it so much they extended the community three times. On the heels of that early success, PluggedIN was born.

Fast forward to today, and PluggedIN has helped hundreds of organizations (large and small) move their market research into online communities. Our platform has powered communities around the world, and continues to grow in popularity as people look for fast, cheaper and better ways to conduct their research. We’re bootstrapped, self-funded and profitable since day one. In 2010, the company grew 43%, and it continues to grow as companies realize how valuable having ongoing customer communities can be. We’re proud of our case studies and the work we’ve done for clients, and hope to continue to help push the market research industry forward in new and exciting directions for years to come.