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Rochester, NY /

Communicate ideas through Drawing and Play: Visual Thinking

Five Star Bank, City Gate Branch 395 Westfall Road , Rochester, (map)

"Ideas are virtually worthless until they are put on paper. Many of us know this, but often we “draw” our ideas using drawing apps or using words. We need to DRAW them out! Drawing uses the right side of the brain, the creative side The more we draw and exercise that hemisphere, the more our ideas can develop - as well as come up with more ideas. Visual Thinking is not about artistry - it is closer to doodling. Drawing for VT is for communicating, not for framing (though, some doodles are often worth framing). In this presentation we’ll draw and play and learn how and why to integrate this tool into our work.


1. Visual Thinking is drawing to communicate - not artistry

2. How to build a ‘tool box’ of drawn elements

3. You can have fun while developing ideas

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About Walter Bubie:

Walter Bubie is a User Experience (UX) Designer with a record of commercially successful and innovative user interfaces for desktop, web & mobile apps, and embedded displays. His work reflects a human-centered design approach, since he strongly advocates researching user needs before beginning any design. He is well versed in the latest design methods: Lean UX, Design Thinking, as well as agile project management. Walter is also an advocate for drawing design ideas before turning to electronic tools. He is a leader as well as a practitioner - enjoying any opportunity to creatively solve user interface/interaction challenges. He resides in Rochester and is currently an adjunct Professor at RIT and MCC teaching in the field of User Experience Design, while also freelancing when time permits. Walter’s innovative thinking is reflected by way of numerous patents filed through Kodak.


Speaker presentations and workshops are open to the public.

Come learn about it, network, enjoy the coffee.

No charge for RPCN members. $10.00 for non-members.

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