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Phoenix, AZ /

Azure Application Insights

International Cruise & Excursions, Inc. (ICE) 7720 North Dobson Road , Scottsdale, (map)


Top 10 Ways To Monetize Your Business Using Application Insights


Recently, my company decided to turn on Azure Application Insights which can monitor websites, applications, and detect and diagnose performance issues. I was tasked with learning the data model, extracting meaningful data, and providing marketing any information that could increase revenue. The query language is SQL-like, and analyzing large amounts of data was easier than I expected. I have spent time sifting through the information to find insights. Turning data into information as they say. Please attend this talk to learn how to run basic queries against the application insights data model, and come away with ideas that can be quickly implemented that will make you immensely popular with the business unit. This talk will be appropriate for DBAs and BI Developers alike. No previous experience needed, although, it would be to your advantage to know what Application Insights is designed to do.


Steve Williams, VP Of Business Intelligence ICE

Speaker Bio:

Steve is a data platform and analytics professional that runs the data and analytics department at a local phoenix company. He started his career in support of applications running on SQL Server, then became a Microsoft certified database administrator. After doing DBA work for many years, he moved more into the analytics/BI space. His unique ability to understand both business and technical requirements helped elevate his career. In his spare time he enjoys golf, boating, and camping.


• 5:00-5:30pm: Sign-in & network

• 5:30-5:45pm: Announcements & Intro

• 5:45-6:45pm: Presentation

• 6:45-7:00pm: Q&A, wrap-up, clean-up

Sponsor: International Cruise & Excursions, Inc. (ICE)


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