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Houston, TX /

Pricing Optimization: Why is price planning essential to profitably scaling?

Houston Technology Center 410 Pierce St , Houston, TX 77002 (map)

During this hand’s-on FREE workshop, we’ll identify the 4 cardinal rules of pricing, discuss how to key elements of your price optimization experiments, explore how reference pricing from competitors affect customer perceptions, analyze startup pricing paths, and assess 3 types of pricing experiments (A/B price testing, T-shirt price testing, Limit price testing). By testing your startup pricing plan prior to scaling, you’ll have confidence in your product’s optimal price point and know how to run price experiments without offending your customers.

If you’re uncertain whether your pricing strategy is maximizing your revenues, this meetup will teach you how to avoid common pricing mistakes and optimize your product pricing to profitably scale your startup.

Topic: Pricing Optimization

Essential question: Why is pricing optimization essential to profitably scaling without losing customers?

Objectives: Learn pricing design techniques and how to find the best price to attract the most profitable customers.

Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods.

FOOD and DRINKS will be provided!


6:30-7:00PM: Networking & Food

7:00-8:00PM: Workshop

8:00-8:30PM: More Networking


Meetup date/time: Thursday, December 6th at 6:30PM

Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002

Directions and Parking: FREE street parking after 6:00PM (see map:

This meetup is part 10 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it.

For new members, we offer free online access to an overview of our past workshops. In less than 2 hours, you’ll be able to catch up and feel part of the community while also being able to contact us directly with any questions that you may have. The link is here, in case you’re interested:


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