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Charlotte, NC /

November CHUG: Igniting Audience Measurement at Charter

1616 Camden, 3rd Floor 1616 Camden Road , Charlotte, NC (map)

Discussion summary: Join us as we take you on the journey towards our next generation Audience Measurement platform. Audience Measurement is all about answering the Five Ws: Who is watching? What are they watching? When are they watching? Where are they watching? Why are they watching? The answers to these questions enable us to sell deeper into our ad inventory and help our clients optimize their advertising spend. In this talk we will describe the challenges we had with our legacy architecture and how we have addressed those with Hadoop and Spark. We'll also cover our long-term vision for the platform and how we see it evolving over time to include real-time streaming and maturing data science capabilities.

Speaker's Bio: Tim Case is the Director of Data Engineering at Charter and leads the Audience Measurement engineering and technology teams. The Audience Measurement platform ingests billions of events each day and provides insight into anonymized viewership. Prior to joining Charter he was an Architect at eBay where he helped build and scale some of the largest business intelligence platforms in the world. Tim lives in Cornelius where you'll find him on the lake or watching college sports.

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