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Snapchat isn’t exactly the easiest platform out there, and it can be intimidating compared to the other social media beasts like Facebook, Twitter, and Instagram. We’ll go over everything from the basics of Snapchat and why it’s worth your time to explaining simple tricks for how to use it for your brand or business. We’ll even show you how to measure your efforts so you can see tangible progress. You’ll have everything you need to create an effective Snapchat marketing strategy that engages your audience.
1. Snapchat is a photo and video sharing platform that exudes raw, candid moments.
2. We'll discuss how running a contest on Snapchat is one of the best ways to engage with your audience.
3. Is it WORTH the time? Using a simple spreadsheet to track engagement will help you answer that question on your own.
ABOUT Luis Suarez
Luis Suarez is content marketer, entrepreneur, and Netflix enthusiast. As the founder of Tortuga Marketing, Luis helps brands incorporate video, and content marketing strategies to increase brand awareness.
Luis and his family immigrated into the US in 1996 so language/communication barriers were present very early on in life. This served as a focal point for him when he started his own content marketing agency. By leveraging his expertise in sales, blogging, social media marketing, and SEO he's able to help bridge the communication barrier between his clients and their customers.
Tortuga Marketing typically works with companies and brands that are serious about their growth & customer retention but they aren't getting the results that need from their content marketing efforts.