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Raleigh-Durham, NC /

Web Analytics and Measuring User Behaviors with Thom Craver

The Frontier RTP 800 Park Offices Dr , Durham, (map)

Thom Craver is a Senior SEO Analyst for CBS Interactive, managing all the CBS News properties, including 60 Minutes, Face the Nation and 48 Hours. A seasoned Web developer since 1993, Thom is a technical SEO and digital analytics veteran. From system administration to coding to marketing to measurement, few have the full 360-degree view of modern day digital marketing.

In 1997, Thom started his first Web consultancy, New York Web Works, and never looked back. His career has included time at several renowned digital marketing agencies and hundreds of consultancy clients both large and small in nearly every vertical.

Thom has spoken and trained at numerous digital marketing events and is a veteran of TEDx Flour City. In addition to multiple industry blogs, he has ghost written over a dozen technical instructional training manuals. He has taught digital business courses at Quinnipiac University, SUNY community colleges and the Saunders College of Business at Rochester Institute of Technology.

In this discussion about web analytics and measuring user behaviors, you will learn:

• How web analytics has evolved

• How to measure and report what matters

• Understanding user behavior across devices

• Bring your questions because Thom will open up the conversation for Q/A to delve a little deeper

Annual Survey

Each year our members are asked to provide feedback and guidance to improve the Raleigh SEO Meetup. As 2017 comes to an end and we look forward to making 2018 our greatest year ever, your feedback is needed to ensure the Raleigh SEO Meetup remains the most successful in the USA.

Please take five minutes to complete the annual survey linked below:

RaleighSEOmeetup.org/survey

Featured Sponsor

All the sponsors of 2017 Raleigh SEO Meetup events:

• Adapt @AdaptPartners

Go Fish Digital @GoFishDigital

Consultwebs @Consultwebs

Leads Nearby @LeadsNearby

A2 Hosting @A2Hosting

Deep Crawl @DeepCrawl

Look to the Right @LookToTheRight

Thee Design @TheeDesign

Reunion Marketing @ReunionMktg

OptSus @OptSusMarketing

These sponsors help keep the monthly events of the Raleigh SEO Meetup free for members and stocked with food and beverages. Please take a moment to send them a tweet in thanks for their support.

Venue Sponsor

Oak City Tech is active in our local Raleigh-Durham-Chapel Hill community. We donate time to local non-profit organizations, volunteer at STEM expos, host networking events, and help tend to community gardens. We are also actively involved in helping the next generation of entrepreneurs through hosting tech meet ups as well as the Google for Entrepreneurs program. We participate in events like the Black Founders Durham event. Now, we're the venue sponsor for this Raleigh SEO Meetup event.

The RSVP system on Meetup is only for people that will be at the venue in person.

Unlimited numbers can watch the live stream at RaleighSEOMeetup.org/live.

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