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Learn how to use automation to architect the perfect customer experience. In this presentation, we'll discuss how you can use marketing automation tools to segment your prospects and customers into meaningful groups and then use those groups to build buyer journeys based on your prospect's pain point or need for your product & service.
Brett runs a marketing automation agency that helps businesses to identify their audience and to create automated experiences for their prospects. He graduated from ASU's WP Carey Business School with a degree in Marketing and has helped hundreds of businesses implement marketing technology. You can reach him on Twitter at bmfarr.