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Philadelphia, PA /

Philly New Technology Meetup #45 - Dec 2017 - Hooked-Author Nir Eyal

WHYY Independence Mall West, 150 N. 6th Street (6th and Race Street) , Philadelphia, PA (map)

**Do not register on Meetup. This event is ticketed. Registrations are on Eventbrite only.**

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users? PNTM and ProductTank Philadelphia present an in-depth discussion with Nir Eyal, author of "Hooked: How to Build Habit-Forming Products."

• Drinks and networking will start at 5:30pm.

• Event starts at 6pm.

• Complimentary pizza and beer will be provided thanks to support from Duane Morris, The Kopelman Foundation, and The Meet Group.

Hooked is based on Mr. Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

**This event is ticketed. Registrations are on Eventbrite only.**

About Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).

Nir attended The Stanford Graduate School of Business and Emory University.

**This event is ticketed. Registrations are on Eventbrite only.**

The night before this event, Mr. Eyal will be teaching a worskhip on How to Build Habit-Forming Products. This is a 3-hour hands-on program where participants will learn the common design patterns of habit-forming products, the stages of habit formation and how to optimize for user retention, an in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs, and practical steps for leading a habit design process to ensure your product is used regularly. Learn more and register.

Philly New Technology Meetup supports the vibrant and growing Philadelphia tech community. Our goal is to help build a sustainable technology industry that drives innovation, economic growth, and creates positive change for our local communities and the world. We bring the innovation community together - technologists, entrepreneurs, academia, investors, service providers, and thought leaders - to learn and share.

ProductTank Philly provides an opportunity for Product Managers in Philadelphia to exchange ideas and experiences about Product Design, Development and Management, Business Modelling, Metrics, User Experience and all the other things that get us excited.

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