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Milwaukee, WI /

Not Aligning Data & Content Means Death To Your Email Marketing Strategy

HNI Risk Services 16805 West Cleveland Avenue , New Berlin, WI 53151 (map)

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Not Aligning Data & Content Means Death To Your Email Marketing Strategy

Not Aligning Data & Content Means Death To Your Email Marketing StrategyThe email marketing landscape has changed. Social media and messaging have all but destroyed personal email. At the same time, marketing email volume has reached an all time high. Standing out in your prospects inboxes is harder than ever. HubSpot felt this pain in early 2016. We notice a downward trend in engagement with our marketing emails. At that point the marketing team had two options. We could send more of the same type emails and try to get a couple more clicks. Or, we could start sending better email.

By leverage data collected from earlier email sends, our team was able to identify which emails our prosepcts and customers found helpful -- and which were just junk. Cutting out unhelpful email meant sending (a lot) less email. But prospects responded so positively to these new, engaging email sends that over all opens and clicks trended up.

Together we'll walk through some of the analysis HubSpot ran to determine what types of email a prospect actually wants to receive. We'll also discuss ways different industries and company sizes can leverage data to start sending less email, better.

About Alex Swift:

Alex Swift is a proud Midwest native with a passion for data (and Balistreri's pizza). As a Global Data Analyst, Alex spends her days digging into the data that informs HubSpot's international marketing strategy. Prior to this role, Alex headed up email marketing and demand generation for the HubSpot Sales Partner program. When she's not in the office Alex can be found hiking the trails around New England and listening to Christmas music (yes, even in June).


11:30 - 12:00 Lunch and Networking

12:00 - Presentation 


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