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Influencer outreach continues to be buzzworthy in digital marketing. If you want to believe all the hype, it's the solution to all your problems, right? Well no, certainly not the solution to everything. But when Google actively downgrades inbound links that are of low quality and dubious relevance, you know your off-page strategies need something more than a wink and a nod.
This month Michelle Stinson Ross will take you through her process for vetting and engaging journalists, writers, and social influencers to build links and expand trust and credibility with new audiences.
Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy roles. Michelle is a creative thinker, who enjoys solving business problems and assessing customer behavior. When setting strategy, Michelle is adept at targeting specific goals, focused metrics and KPIs to keep marketing plans on track. She also continues to maintain a proficiency in the evolving best practices for CRM, SEO, social media, email marketing, and blog writing, and continues to cultivate an active thought leadership role in relevant digital strategy communities.
SearchHOU Members - FREE
Early Bird tickets (non-members) only $25
General Admission tickets (non-members) $40
Register Here: https://searchhou.eventbrite.com