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During this hand’s-on FREE workshop, we’ll explore why it’s important to develop your channel strategy early, learn the 5 elements that comprise a quality marketing channel, discuss how you can quickly determine 20 potential channels and validate which ones are the most effective in reaching your early adopters. By discovering which channels are the best for you to repeatedly reach your early adopters, you’ll be able reduce your customer acquisition costs by more than 25% in 3 months.
If you’ve spent more the 30 days searching for ways to reach your customers beyond throwing money at Facebook Ads or Google AdWords, this meetup will teach you how to discover new channels where your customers are highly engaged looking for solutions to their problems and how to measure which of those channel is the most effective.
Topic: Channel Identification
Essential question: How do entrepreneurs detect the most effective channels to reach their early adopters
Objectives: Identify which channels early adopters are easily found and calculate the cost of reaching those customers.
Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods.
FOOD and DRINKS will be provided!
6:30-7:00PM: Networking & Food
8:00-8:30PM: More Networking
Meetup date/time: Thursday, December 7th at 6:30PM
Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002
Directions and Parking: FREE street parking after 6:00PM (see map)
This meetup is part 7 of the 2017 Houston Lean Startup series: Understanding the problems that your customers want to PAY YOU TO SOLVE and how to more EASILY REACH THEM.
If you'd like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here: https://houtx.co/LeanStartupHOU_FREE_OnlineAccess This content will become available after our early sign-ups have been fulfilled. You can message Stephen White with any questions about this resource.
Part 1 in the series was Idea Generation as discussed in the June 2017 meetup. Learn more about Part 1 here: https://houtx.co/LeanStartupHOU_201706_IdeaGeneration
Part 2 in the series was Problem Validation as discussed in the July 2017 meetup. Learn more about Part 2 here: https://houtx.co/LeanStartupHOU_201707_ProblemValidation
Part 3 in the series was Problem Generation as discussed in the August 2017 meetup. Learn more about Part 3 here: https://houtx.co/LeanStartupHOU_201708_ProblemGeneration
Part 4 in the series was Customer Interviews as discussed in the September 2017 meetup. Learn more about Part 4 here: https://houtx.co/LeanStartupHOU_201709_CustomerInterviews
Part 5 in the series was Solution Generation as discussed in the October 2017 meetup. Learn more about Part 5 here: https://houtx.co/LeanStartupHOU_201710_SolutionGeneration
Part 6 in the series was Early Adopters as discussed in the November 2017 meetup. Learn more about Part 6 here: https://houtx.co/LeanStartupHOU_201711_EarlyAdopters