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Mastering Product Listing Ads Did you know that Google Product Listing Ads now make up over 75% of US retail search ad spend, and over 85% of clicks?* In the time since Google first launched this format, PLAs have come to dominate the search results page and have quietly taken over the PPC budgets of most e-commerce companies. Join Samuel Johnson from Adept as we explore the different ways to segment campaign, drive performance, and overcome platform limitations. From feed side improvements to audience and negative keyword targeting, we'll review how to implement these strategies and drive continued optimization. * Adthena Search Advertising Report 2018 All of our Columbus WAWs are free of charge thanks to the generosity of our sponsors: A /V support, including a Facebook Livestream of the event, provided by Darin Young from .