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Understanding how to view, build, measure, and communicate marketing initiatives and wins are critical to sustained success. What do shareholders care about? How do you best align with sales? What initiatives are worth your time? How do you best leverage both external and internal resources? These are all questions that Steven Zahurones and the team had to answer when they took on the challenge of bringing marketing to InteliChart for the first time in the company’s history.
Steven Zahurones, Marketing Manager at InteliChart, brings his perspective on what it means to build a marketing department from scratch, and how those lessons can help us all become better marketers. Steven brings a unique perspective to agencies and in-house marketers alike having worked with multiple digital marketing agencies in Minneapolis with a breadth of clients spanning massive Fortune 500 companies to local shops before taking the in-house role with InteliChart in Charlotte. Learn how to successfully build campaigns, gain support for initiatives, communicate your marketing goals, manage multiple projects and stakeholders, but most importantly, how to drive company growth.