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Digital technology provides the opportunity and challenge of allowing brands to speak to diverse audience segments. Today's marketers must tell a cohesive brand story across traditional and digital channels while finding ways to uniquely engage audiences with potentially conflicting needs and interests. In this talk, we'll discuss how a local nonprofit, Discovery Place Inc, has engaged visitors, educators, donors and the media using a multi-media mix to promote their fresh approach to STEM Education.
Currently serving as the Chief Marketing Officer for Discovery Place, Debra Smul has over 20 years of experience in marketing, with a focus on marketing entertainment and attractions. During her tenure at Discovery Place, Debra has led successful promotional efforts of major exhibitions (BODY WORLDS, A Day in Pompeii & Mummies of the World), launched the new Discovery Place KIDS franchise, and oversaw a rebranding initiative for the whole Discovery Place organization, aimed at creating a more cohesive brand platform and message. Prior to joining Discovery Place, she served as VP of Corporate Marketing for Madison Square Garden in NYC, as SVP for Oxygen Media where she also helped to create and launch the network, for HBO and in crisis communications. Debra graduated Phi Beta Kappa and Summa Cum Laude from Dartmouth College and holds an MBA from Harvard Business School.