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All too often, feedback on digital experiences comes too late in the process. Product managers, designers and developers have to adjust the experience to better meet the customer’s needs.
How can you get feedback earlier in the process to ensure better success once your experience launches? I will discuss the innovative ways Lowe’s has collected user feedback and how that has shaped our digital experiences.
Eric Hanson is the Director of Digital Experience, Product Management and Omni-Channel Integration at Lowe’s Home Improvement. He is responsible for the digital experience and digital product strategy for Lowes.com, LowesForPros.com, Lowe’s consumer mobile apps for iOS and Android, and Lowe’s associate mobile apps that run on Lowe’s 62,000 iOS devices.
He oversees multiple digital experience teams – including those responsible for user experience architecture, user experience design, on-site promotional design, digital content strategy and experience prototyping. He also oversees the digital product management team – whose responsibilities include the digital product strategy for Lowe’s digital interfaces and the integration of those interfaces into Lowe’s omni-channel business.
Eric joined Lowe’s in 2012 and previously led Lowe’s consumer-facing product management team and helped launch Lowe’s next-generation mobile apps as well as the redesigned Lowes.com ecommerce site.
Prior to joining Lowe’s, Eric worked for The Martin Agency in Richmond, VA, and The Richard’s Group in Dallas, TX, where he helped develop impactful digital experiences for clients like Walmart, Tylenol, Microsoft, ESPN, Pizza Hut, Expedia, Hanes Brands, Hyundai, Michael Kors, and PING Golf.