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Charlotte, NC /

Marketing and Technology, Some Partnership Ideas that Work

Skookum 201 S. Tryon 15th Floor, Charlotte, NC 28202 (map)

Blair Primis, VP of Marketing at OrthoCarolina will be sharing some examples of how marketing can leverage technology -- and can even rely on it in some cases to drive marketing results.

The examples are specific to healthcare, however can be used more broadly. By applying a ‘partnership lens’, oftentimes the technology can take on another need and/or benefit for the organization not previously thought of or seen.

Blair has worked in marketing for over 17 years and has experience working in multiple industries including: Automotive, Financial Services, Quick Service Restaurants, Package Goods & Healthcare. He is active in the not-for-profit space as a volunteer board member with 3 local organizations. In addition, Blair is a branding and strategy consultant/mentor for several small and medium-sized businesses. He thoroughly enjoys being a guest speaker, panelist, Emcee and moderator at several local and national events. Blair is originally from New Jersey but now lives in Charlotte. He is a graduate of Duke University.


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