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Blair Primis, VP of Marketing at OrthoCarolina will be sharing some examples of how marketing can leverage technology -- and can even rely on it in some cases to drive marketing results.
The examples are specific to healthcare, however can be used more broadly. By applying a ‘partnership lens’, oftentimes the technology can take on another need and/or benefit for the organization not previously thought of or seen.
Blair has worked in marketing for over 17 years and has experience working in multiple industries including: Automotive, Financial Services, Quick Service Restaurants, Package Goods & Healthcare. He is active in the not-for-profit space as a volunteer board member with 3 local organizations. In addition, Blair is a branding and strategy consultant/mentor for several small and medium-sized businesses. He thoroughly enjoys being a guest speaker, panelist, Emcee and moderator at several local and national events. Blair is originally from New Jersey but now lives in Charlotte. He is a graduate of Duke University.